Betfair is one of the world's largest international online sports betting providers and pioneered the first successful Betting Exchange Online. The Betting Exchange, where customers come together in order to bet at odds sought by themselves or offered by other customers, has eliminated the need for a traditional bookmaker. Driven by world-leading technology the company now processes over five million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games, arcade and poker.
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